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LATEST SINGLES

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FIRE VIDEO DIRECTED BY HUGO RICHEL

I am so proud to release my new video for Fire Directed by Hugo Richel, here are a few stills along with the video below!


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BLUE NIGHTS OFFICIAL VIDEO

ABOUT ALEX

Singer, songwriter Alex Shera innate sense of style and creative direction emerges in his soon to be released Debut Single FIRE. Upon moving to LA, at just 17, Alex adopted his new home as a blank canvas of infinite possibilities. The inner workings of Hollywood’s Pop Culture began to inspire the unique way in which Alex put pen to paper; creating a world built for the dreamers and romanticizing the souls that lost their way. Specifically, Alex taps his inspiration from the music of his youth (2000’s Pop Hits) mixed in with nostalgic love melodies and emphatic undertones. Artist influences include Lana Del Rey, Justin Timberlake, The1975, Imogen Heap and more recently Lauv and LANY. At the beginning of his career, Alex has had the pleasure of co-writing and recording with producers such as Devin Kennedy, featured on Songland and Micky Skeel. Simultaneously, Alex’s work in fashion styling gave him a direct view into the inner workings of the music industry, the drive of successful artists; and where creativity, talent and determination turns a vision into reality. In his styling tenure, Alex has worked with talents including Katy Perry, Marshmello, TYGA, Cody Simpson, Zara Larsson and many more. Alex, fully dedicated to his music, will show his audience captivating lyrics and transcending melodies in his debut music coming later this year. Alex gifts you a world depicting the pathology of fame, love, heartbreak and its cure: finding your true self.